Context

As part of the international campaign promoting official hospitality offers for the Paris 2024 Olympic Games, animated content was deployed on high-end digital billboards. These visuals were showcased in premium, high-traffic locations such as Roissy CDG airport, St Pancras Station in London, and exclusive traveler lounges.

Challenge

Create animated content able to capture attention in just a few seconds within busy environments, while conveying a clear, inspiring message aligned with the codes of luxury and exclusivity. All within a multicultural and international framework.

Solution

I designed and animated a series of dynamic billboards combining striking visuals, refined typography, and impactful messaging. Each piece conveyed the uniqueness of the Paris 2024 hospitality experience, tailored to various formats and settings. The result: a cohesive and compelling visual campaign designed to resonate with an international audience seeking exceptional moments.