Context

To promote a special Discovery night on car culture, I designed the graphic identity for trailers featuring Bad Chad Customs and Shifting Gears, aiming to give the programming a strong event-driven feel.

Challenge

Create a bold, engaging visual universe that appeals to motorsport enthusiasts while staying true to Discovery’s style — capturing adrenaline, rivalry, and passion with a modern edge.

Solution

Inspired by racing video games, I developed a high-energy look with bold typography, glitch effects, metallic particles, and a versus-style structure. The result: a sharp, immersive, and competitive graphic narrative.