Cross Platform communication
Discovery Investigation – Channel Launch Campaign
Context
To launch Discovery Investigation in France, an immersive press evening was held in a Parisian townhouse. The true crime channel needed to assert its editorial identity through a strong and memorable brand experience.
Challenge
Design a visual and narrative environment aligned with the channel’s DNA, capturing both the elegance of the venue and the immersive Cluedo-inspired experience staged by a theatre company.
Solution
I produced the official aftermovie and created all visual assets — from banners and press kits to custom decor. A complete production blending storytelling, design, and immersive brand experience.







