Context

To support the promotion of Discovery programs across platforms like SFR, Canal+, and associated streaming services, it was essential to produce adaptable key visuals for digital channels — including banners, carousels, landing pages, newsletters, and OTT interfaces.

Challenge

Design impactful visuals that could work across a wide range of formats and technical constraints, while respecting both the brand guidelines of Discovery channels and those of the distribution partners. Each key visual had to capture the essence of the program in a single, clear, and engaging image.

Solution

I created and produced numerous custom key visuals, focusing on visual hooks, image selection, typography, and information hierarchy. Each asset was optimized for seamless display on web, mobile, and TV interfaces, ensuring brand consistency and strong program visibility across high-traffic platforms.