Context

To strengthen the visibility of Discovery’s channels in France, several print ad campaigns were rolled out in Télécâble Sat Hebdo — a key publication for reaching TV subscribers and documentary enthusiasts. These campaigns highlighted flagship programs across genres such as adventure, science, automotive, and history.

Challenge

Create full-page visuals that stand out in a dense editorial environment, while respecting each channel’s brand identity and showcasing the richness of the content. The goal: drive curiosity and boost viewership.

Solution

I handled the art direction and production of several full-page ads, tailoring tone and style to each program. Impactful headlines, immersive imagery, and clean layouts helped deliver clear, engaging campaigns aligned with Discovery’s editorial image. These designs helped reinforce the channels’ positioning as leading references in their respective genres.