Context

For 7 years, I designed and managed the web portal for Discovery’s French channels, including Discovery Channel, Science, Investigation, and Family.

Challenge

Create a clear, dynamic, and scalable platform that reflects each channel’s identity while centralizing all digital and marketing initiatives.

Solution

I led the portal’s global strategy (UX, content, hierarchy), turning it into the core hub for web campaigns, contests, and activations. It strengthened brand visibility and generated a high volume of qualified leads.