Context

To mark the launch of the mini-series Harley & the Davidsons, Discovery hosted an immersive event at the Palais de Tokyo, bringing together media, partners, and sports figures. I was responsible for the video coverage and the event’s artistic direction.

Challenge

Create a strong visual experience aligned with the raw, iconic universe of the series, while producing all content before, during, and after the event.

Solution

I directed and edited the official aftermovie, designed all print materials (banners, photocalls, backdrops), and led interviews with personalities such as Laury Thilleman and Alain Bernard on themes of performance and freedom. A project blending video, design, and live storytelling.