A carpooling coincidence and a shared passion for imagery. In this new episode of ‘En Créa,’ I sit down with Michael, a professional photographer and craftsman of memories. Having become a leading French authority on Polaroid, he shares how this niche passion led him to shoot for Louboutin at the Venice Film Festival, Chanel, and even Roger Federer.

AI: A threat or a tool for the future? We discuss, without filters, the impact of Artificial Intelligence on the industry. Is it a formidable time-saver for retouching or unfair competition for advertising production? Michael shares his vision of a future where traditional, ‘AI-free’ photography will become a true luxury service.

The visceral need to return to the tangible: Faced with the ephemeral content of our social media, Michael has chosen authenticity. He now creates immersive experiences for corporate events centered around vinyl and retro-gaming (Amstrad, Super Nintendo)—a way to rebuild social connection far from screens.

Let’s talk gear: The camera war: Because we are passionate about imagery, we obviously delved into the technical side! Michael explains his shift to Nikon Z8 and Z9 mirrorless cameras, and his love for prime lenses (35mm, 50mm, 85mm), which contrasts with my own affinity for the Canon ecosystem.

An exchange rich in anecdotes and advice, perfect for accompanying you during your editing or web integration sessions.

( The Video is in French )