Context

To support the launch of his first music projects, emerging RnB artist Loïc Silver entrusted me with the creation of visuals for his communication — including cover art, social media, and press. The goal was to establish a strong visual identity aligned with his sound and artistic personality.

Challenge

Design a striking visual language that blends RnB sensitivity with an urban edge, while avoiding genre clichés. The aim was to work with natural outdoor environments, contrasts, and light — without relying on studio effects.

Solution

I chose raw urban settings — textured walls, metal structures, graphic alleyways — to root the artist in a real, authentic space. By playing with shadows, lines, and backlight, I crafted portraits that balance strength and vulnerability, revealing Loïc’s unique identity. The result: a bold visual series supporting the emergence of an artist in the making.