Context

As part of the communication strategy for El Pilate studio in Saint-Herblain, I produced a portrait series of Edwige, a Pilates instructor, to highlight her expertise, teaching approach, and enhance the studio’s digital presence.

Challenge

Create visuals that convey trust and professionalism, while reflecting the core values of Pilates: calm, precision, and kindness. The portraits also needed to showcase Edwige in a setting aligned with her practice.

Solution

I adopted a natural, soft-light approach, capturing both composed portraits and demonstration movements. The shoot took place within the studio, visually grounding Edwige in her work environment. The result: a warm, professional series fully aligned with the studio’s visual identity.