Badchad & Shifting Gears

Discovery devoted an evening to car culture, built around two series: Bad Chad Customs and Shifting Gears.

Grabbing an audience passionate about mechanics and speed, conveying the rivalry between the two shows, while keeping to Discovery's codes.

I designed motion graphics inspired by racing and customisation video games: bold type, glitch effects, metallic particles and strong contrasts. Each series becomes a clan, in a head-to-head.