Discovery
The challenge
Supporting the editorial strategy of four of the group's channels. The challenge: to design a premium visual ecosystem and ensure strong artistic consistency across every touchpoint, from digital to events, to showcase the programmes at their best.
My role
At the heart of every marketing activation, I led asset production from start to finish: key visuals, event materials, print and digital campaigns, a dedicated channel portal, right through to an on-air ad and a motion-designed trailer.
The Discovery portal
Design and management of the group's channel portal: content management, visual direction, user experience and digital production at scale.
Investigation & Family
Art direction and production of print, video and digital assets for the launches of Investigation Discovery and Discovery Family, from set design to the press-night aftermovies.
Press & large format
Campaigns in the trade press and large-format materials for activations, events and press relations, with strong visual consistency across every touchpoint.
Key visuals
For nearly 7 years, Brand Designer for the channels: creating and adapting key visuals for numerous flagship programmes in a demanding broadcast environment.
On-air & aftermovies
On-air promos, interviews, editorial content and aftermovies for Discovery Channel and Eurosport: the full production chain, from shoot to edit.
Bad Chad Customs
Motion design for the trailer of a special evening featuring Bad Chad Customs and Aaron Kaufman, designed and animated in After Effects.
Consistency, speed of execution and creativity had to coexist at all times.
Related projects
