Paris 2024
The challenge
For the Paris 2024 Olympic Games, On Location won the tender to market the official hospitality spaces. The challenge: to design a premium experience for the Games' partners and VIP guests, at the crossroads of sport, luxury and international events.
My role
As Creative Producer, I contributed to the production of video and photo content for the hospitality programmes: creative direction, digital asset production and coordination with the marketing and operations teams.
Translating the world of the Games into consistent, immersive content.
Digital signage
Visual design and executive production of dynamic display formats for airport VIP lounges. Precise animation and technical adaptation work to engage a demanding international clientele.
Luxury magazines
Graphic design and roll-out of materials for luxury magazines and prestige guides, with a high-end editorial finish.
Marketing website & newsletters
I conceived, designed, built and then ran the campaign's marketing website, to luxury-industry standards.
The result: $3.5 million in sales generated after just 3 months online.
Alongside this, a suite of bespoke newsletter templates for the digital marketing team.
Emails & banners
CRM emails and display banners, rolled out continuously to keep the offers alive and drive traffic to the website.
Social & motion
On the phone: project management and coordination of the “D-…” countdown campaign ahead of the Games, working with partner agencies and creative freelancers to deliver a daily publishing flow that met the standards of a premium brand.
On the tablet: contribution to the art direction of a motion design campaign promoting our hospitality packages across digital channels.
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