Animated billboards for Paris 2024
Animated posters for premium screens at Paris-CDG, St Pancras and several travellers’ lounges.
The context.
To promote the official hospitality packages for the Paris 2024 Olympic Games, On Location ran an international campaign on digital screens: airports, international stations, travellers’ lounges.
The challenge.
Being understood in a few seconds, in places people pass through, by an international audience used to the codes of luxury.
What I did.
I designed and animated several billboards: imagery, typography, message pacing, and versions for each format and placement.