Mariella Mboty
Breaking with amateur codes to establish a modern, premium and reassuring image.
The challenge
Modernising a brand image and building its reputation online. In the world of magnetic healing, where trust is everything, the brief was to break with amateur codes, establish a modern, premium and reassuring image, and drive the business forward with a high-performing e-commerce and booking site.
My role
A complete digital transformation: I designed and produced her entire digital and audiovisual ecosystem, to structure her business, humanise her practice and position her as a leader in her field.
80 videos
End-to-end creation, filming and post-production of an 80-video training programme. From instructional design to launch, a premium digital product: seamless and memorable.
Short formats
Short-form videos and photo portraits capturing the energy of her in-person training sessions: formats tailored for social media that grow her visibility and drive bookings.
The platform
A bespoke web platform at the centre of her business: a clean design for credibility, optimised sales funnels for engagement.
- E-commerce module for booking consultations and training sessions
- Conversion funnels for the 80-video online programme
- A self-running, automated tool that secures her income
Strong imagery
Art direction and production of a premium portrait series, far from amateur clichés.
- Humanising her practice with an immediate, reassuring visual connection
- Showcasing her expert positioning: lighting, styling, expressions
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