Discovery digital ads

Client

CategoryArt direction & design

DistributorsSFR · Canal+ · OTT

Case studyDiscovery →

Discovery digital adsArt direction & design

Key visuals adapted for SFR, Canal+ and streaming platforms.

The context.

Every programme carried by a partner needed visuals adapted to its platforms: banners, carousels, landing pages, newsletters, OTT interfaces.

The challenge.

Summing up a programme in a single image, then adapting it to very different formats and technical constraints, while respecting both the channel’s and the distributor’s guidelines.

What I did.

I designed many bespoke key visuals: tagline, image selection, typography and information hierarchy, for web, mobile and TV.