Discovery magazine ads

Client

CategoryArt direction & design

MediumMagazine press

Discovery magazine adsArt direction & design

Full-page ads introducing Discovery's programmes to readers of Télécâble Sat Hebdo.

The context.

Several campaigns ran in Télécâble Sat Hebdo, aimed at TV subscribers and documentary lovers: adventure, science, cars, history.

The challenge.

Catching the eye within seconds in a dense editorial environment, while respecting each channel's visual identity.

What I did.

I handled the art direction and production of several full-page ads: headlines, immersive visuals and clear layouts, with a tone suited to each programme.